After several years of using Airbnb and Booking.com, Craig MacKenzie wanted to launch a holiday rental business. Craig approached me with a name that he was set on, and goals he believed in. The job was to help him tell that story.
Suite Apartments is a find - it's the apartment you come across on your search and you know you've found the one. All Craig's apartments have a splendour - a beautiful view, a spiral staircase, an unbeatable location. We wanted the brand to reflect this.
I created a brand framework that encompasses the values and personality of Suite Apartments' accommodation. The aim was to portray the playful, kind, approachable nature that Craig had built his business on and marry that with the high quality of service that he offered.