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Supagard

Mutt Motorcycles Kit

Supagard is an international retailer of high-end car products. They create cleaning products for some of the biggest names in the automotive industry, including Volvo and Mercedes.  My challenge was to create packaging for Mutt Motorcycles after-care kit.

Owning a Mutt Motorcycle is a lifestyle choice. It's a statement bike. The end product had to be something that the owner would proudly display on a shelf, not under a sink. The carrier is a nod to a traditional 6 pack beer holder. The illustrations show some of the motorcycle parts that can be treated with the products, as well as a list of contents. The adjacent side focuses on the foundation of the brand: Freedom. When you own a Mutt, you own the journey. Using Strong, bold typography, the message is clear: Stay wild, but respect the ride!