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Hyndland Fox/G1 Group

Menu Design/Point Of Sale

Photography: 

Daniel McAvoy, Hyndland Fox

The Hyndland Fox is a local institution serving quality food sourced from surrounding delis and national lakes and farms. 

I was asked by G1 to reimagine their current menu design and pull it back to the simple roots in which it once started, focusing on simply displaying the offering without overly complicating the design or messages.

Working closely with the rest of the team we landed on a simple design that didn't rely on graphics or over-complicated typography.

I chose to go with a minimal aesthetic with the additional text elements such as indents and smaller prices to strengthen the design. Litho printed on high quality yet recycled paper falls in line with the rustic, natural vibe of the brand. The colour choice complements the restaurant's interior.