G1 Group

Branding, Print

Last year over 250,000 people attended the Edinburgh fringe festival. With 4000-plus shows, people from around the world flock to Scotland to see some of the most talented performers and comedians. 

G1 group have 10 venues in Edinburgh, three of these where hosting Fringe events daily during August. I created a confident brand that these venues could use to display showtimes, advertise drinks menus and pop up bars, as well as created backdrops, flyers and brochures. The outcome was a consistent and strong message, one that grabbed attention in the competitive flurry that is the Edinburgh festival. 

To draw people to the shows I produced a 60-page brochure with 500-plus timing, maps and adverts. Over 20,000 were printed and handed out to festival-goers across Scotland.